Global speaker · AI & digital transformation consultant & educator · Podcast host · Forbes-featured founder
A human-first global speaker, AI strategist and digital transformation educator, specialising in AI adoption, digital maturity, data-driven marketing and brand-led growth.
Teaches & delivers through
Selected clients
About
Her work sits at the intersection of AI, strategy, brand and measurable business performance, always grounded in real-world execution.
She is a Lead Instructor for General Assembly (US & UK), delivering advanced programs in AI, digital marketing and business transformation, and a Professor for GBSB, ISDI and EADA (Spain), having also taught at UDLA and Colectivo 23 across LATAM.
A long-time facilitator for the Google Digital Academy UK, she has designed and delivered executive labs and high-impact workshops for global organisations across Europe, the Middle East, Africa and the Americas.
Through her consultancy LOUD, she works directly with clients across the US, LATAM and Europe, advising leadership teams on AI implementation, digital strategy and brand-led growth. That hands-on advisory work keeps her teaching grounded in practical, real-time business challenges.
Global experience
Each engagement is adapted to industry context, organisational maturity and cultural reality.
Relevant AI programs & projects
Designed the digital transformation roadmap taking a traditional Spanish optical retailer, Óptica Gondra, into a smart-eyewear platform combining IoT connectivity, computer vision and AI-personalised subscription tiers. Delivered market analysis, go-to-market and digital ambassador strategy, and three-year financial projections.
Stack: Google AI Assistant, Vuzix, Vysion, WebRTC, Google Cloud Platform
View project ↗Founder and product lead of an AI-powered financial education platform for Spanish-speaking women in LATAM, built end to end with AI-assisted development.
Stack: Claude Code, VS Code, Vercel, Supabase, GitHub
sinverguenzasfinancieras.com ↗Leads GBSB's Digital Product course. Over four years, cohorts under her direction have shipped more than twenty tech product projects, run on a proprietary digital business and product methodology.
Student project: Art for Everyone ↗
Core speaking & training topics
Speaking & thought leadership
Latest workshops & academies
In the clients' words
It was really good. Stuff that we are already familiar with, but in a nice clear package that also makes you think things from new angles.
Chief Marketing OfficerGrupo Santander Bank, Nordics Division, Copenhagen / Helsinki
Very insightful. Clear, well organised, structured but with space to think. Helped the team to sit down and focus on one key objective and work from there.
Global Head of E-Com & PerformanceCalvin Klein and Tommy Hilfiger, Amsterdam
Very good topics, all the relevant people participated. The road map was perfect to make sure there is a timeline and everyone knows what they will work on in the next weeks.
Lead Online Marketing ManagerPepsi, Turkey
I always appreciate time to reflect, it's hard to do this when we have so much going on. So sessions like these with such compelling and necessary topics like people are very interesting and important.
Chief Growth OfficerYNAP, Net-a-Porter, London / Milan
Great case studies and examples. It was very interactive and there was an actual draft plan to take away at the end. It was great to collaborate with the other teams and hear their thoughts.
Senior Manager, Performance MarketingL'Oréal, Poland
In the media
Forbes Ecuador · December 2023
Original title: La trotamundos que imparte talleres de Google en Europa, Medio Oriente y África
Profile of Alejandra as a Google Digital Academy facilitator across Europe, the Middle East and Africa, and co-founder of LOUD Consulting.
Read on Forbes Ecuador, in Spanish ↗Forbes Ecuador · October 2023
Original title: Bananatech, el colectivo que agrupa a genios ecuatorianos en Barcelona
Feature on Banana Tech, the community of Ecuadorians in tech in Barcelona, founded by Alejandra.
Read on Forbes Ecuador, in Spanish ↗
Sep 2026
July 2026FM Mundo · Café FM Mundo
Original title: Cuando el dinero deja de ser vergüenza y empieza a ser tuyo
Two on-air interviews at FM Mundo about Sinvergüenzas Financieras, her financial education platform for Spanish-speaking women.
Podcast · Host
Alejandra hosts Create What Matters, a podcast on entrepreneurship, greenwashing, AI ethics and impact. Conversations with founders and operators about building things that hold up to scrutiny.
On stage and in the room
Speaking style
Humans at the centre. The future of digital leadership isn't about more tools. It's about human collaboration, better thinking, better systems and responsible innovation.
Book Alejandra
For speaking engagements, workshops and AI adoption programs, book a call straight into her calendar or reach out directly. She responds to every enquiry herself.